Show Me The Money! Fundraising During The Pandemic
JUNE 25, 2020, 12:00PM – 1:00PM EST
Marketing and fundraising for mentoring programs were already challenging in a healthy economy, and then COVID-19 hit. Organizations in the private and non-profit sectors are struggling to survive and one of the keys to survival is messaging. In this session, we will discuss the tools high growth technology companies use to develop their messaging framework and how to apply the framework to fundraising in the non-profit sector. Attendees will learn about developing Value Propositions and Brand Positioning and how these tools help recruit new donors and retain existing ones.
- Frank Pollock, President, The Pioneer Group
Pollock is the President of the Pioneer Group. For more than 20 years he has worked at the intersection of marketing, technology and innovation. In addition to his professional background, he has served on a number of non-profit boards including chairing the Kidznotes Marketing Committee.